SBI Cards and Payment Services Ltd is the
second-largest credit card issuer in India, with 18.0% market share of the
Indian credit card market in terms of the number of credit cards outstanding as
of September 30, 2019.
SBI cards is a subsidiary of SBI, India’s largest commercial bank in terms of deposits, advances and number of branches.
Company has 17.9% market share of the Indian credit card market in terms of total credit card spends in the six months ended September 30, 2019.
Company offers an extensive credit card portfolio to individual cardholders and corporate clients which includes lifestyle, rewards, travel and fuel, shopping, banking partnership cards and corporate cards covering all major cardholder segments.
BRAND
PARTNERSHIP:
1. They have around 18% market share in India for
credit card industry.
2. Having Brand name ‘SBI’ where bank branches are
already pushing Credit Cards as part of cross selling.
3. Increase in
E-commerce transactions
4. Brand partnership like other banks such as
Allahabad Bank, Kartnataka
Bank, South Indian Bank, Federal Bank, KVB etc also with other brands Vistarta,
Ola, Apollo, IRCTC etc
TECHNOLOGY:
1.Using SBI card mobile app you can make payment
using NFC option like samsung pay,
apple pay. You no need to carry your card itself which reduces the Fraud.
2. Using SBI card mobile app you can scan ’n’ pay
Bharat QR code who is registered as merchant which eliminates the third party
like Paytm etc
